Creating Your Own Publicity

Create a special community-service award as a way to recognize commitment in your town or state.
Don’t toss out old journals and directories every year. Donate them to your local library, college or schools. Start a campaign to get other organizations to do the same. Make news for your organization in the process.
Check upcoming holidays and anniversaries schedule for the next twelve-to-eighteen months. Look for an obvious promotion of event tie-in for your company.
Create a website newsletter or blog and send it as an email attachment to possible prospects. And produce hard copy for trade show distribution.
Present talks to local service clubs regarding little known facts on the power of your company’s products. Before giving a talk, send a news release to your local general or business media. Follow that with another release after your talk.
Use your website and blog to collect information useful to your local community.
Write letters to the editor. Write a column for a local weekly newspaper.
Solicit and then publish on your website testimonials endorsements. Let your client know that the company will receive publicity value from such postings.
Remember that trade publicity is every bit as important as local publicity because that message takes dead aim on your buyers.
Submit materials to industry newsletters. Such material can include ideas on saving money and time, organize their lives, do better and feel better. Having your company’s name is the big plus.