A Little About Northstar Public Relations |
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Contact InformationBill Piecuch, Owner
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IntroductionNorthstar began operations in 1987. The company grew quickly to the second largest public relations firm in Ohio in 1991. After assisting The Iams Company (pet food manufacturer) grow from $33-million to $1.5-billion and guiding divisions of NCR Corporation and MeadWestvaco to record sales and profits, the firm, by management planning, opted to become smaller and more focused on business-to-business opportunities. About the OwnerBill Piecuch, founder, began his career with The Detroit News, Detroit, MI. He was the founder of a statewide publication entitled Michigan Sportscene and a local tabloid newspaper called Detroit Sportsworld. He then became the top public relations executive for three Fortune 500 firms before founding Northstar Public Relations. He is a renowned speaker and trainer and the recipient of dozens of speaking and PR awards. Our Network of ExpertsNorthstar has developed an extensive network of journalists, website professionals, photojournalists and photographers. This highly skilled group covers virtually every business discipline ranging from telecommunications to automotive; from trucking to laser cutting machines; to custom packaging and pet treats. Good CounselMr. Piecuch provides counsel for CEO's and senior managers of large and small firms alike. He gives personal counsel on marketing communications, issue management, crisis communications and custom training programs. Additionally, he is an instructor of Dale Carnegie programs in personal relations, persuasiveness, management skills, motivation and customer relations. He also creates engaging, provocative workshops on "how to level the field" when working with the media. 200,000 Coaching ExperiencesWhile teaching the Dale Carnegie Courses, Mr. Piecuch has coached an estimated 80,000 people after listening to 200,000 talks. This ability to absorb such information has enabled him keen insight into how and why people react in any circumstance. As a client, you benefit directly from this wealth of experience. Consulting Isn't...Consulting may not be the same as implementing, delivering, instructing or executing. But Northstar Public Relations through Mr. Piecuch, has done all three. His knowledge of human behavior, how organizations function, how to craft and deliver desired company messages, brings the client a desired result. Who Uses Northstar Public Relations?Virtually any business or nonprofit organization, large or small. Businesses must plan, communicate to sell, win issues, rally their employees, fight competition, deflect and manage crisis situations, market products and look good in their marketplace. Northstar Public Relations excels at each. |
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